Advertising & Promotion play an vital role in success of any product or service. It can make or break the deal in front of the customer. In the field of photography, there is cut-throat competition not only at product level but also when it comes to advertising & promotion.
The “I am Photokina” initiative at Photokina 2011 was a great promotional event by one of the big giant, Nikon. They had a huge screen setup to display the photographs of people who got clicked at Nikon booth at the recent Photokina event. Moreover they even handed out free copies of the photographs to the customers & made them happy. I liked the initiative. It was only time when the rival’s noticed & conspired something to stole Nikon’s limelight.
Enter the Canon 60D Training Video. This is a promotional video for the Canon 60D DSLR camera launched by the company recently. The video showcase the capability of the camera & briefs on its(Canon 60D) features with real world demonstrations. The video also features immaculate cinematography & hits the nail when it comes to narration. I liked this video a lot & have never seen such a promotional video before. It is now pushing me to get the Canon 60D which earlier was nowhere in my shopping list. Such an impact means the video has done its job of creating a buying desire amongst its prospective customers. Will I buy the Canon 60D? Time will tell but for now watch this exciting Canon 60D promotional video.
P.S – I’m NOT being paid or rewarded by Canon in anyway to publish this post. The Canon 60D is indeed a worthy camera but purchasing it won’t guarantee that you get photos/videos as shown in promotional videos. The showcased photos/videos are processed extensively on computer before they were put into the promotional video. Do note this.
Its finally out. Nikon has announced Nikon D5100 DSLR the successor to its old D5000.
As expected, the camera brings on the table the same 16MP sensor shared by the mid range Nikon D7000 so one can expect similar low light performance. The D5100 also carries a vari-angle LCD much like the older D5000 but now the hinge is placed on the left side which will facilitate free LCD movement even when mounted on tripod. This was good thing to do. The LCD resolution is the same as older D90 which offered 9,20,000-dot resolution. Its good considering the older D5000 had only 2,30,000 dot one. Also the size of the LCD screen of the D5100 is 3 inch as opposed to 2.7 inch on D5000 and is a welcome change. The new D5100 also is capable of producing movies or photos at an astonishing 1,02,400 ISO which is not possible in such price range. Off-course no prices for guessing but such high ISO on a tiny sensor will be hell lot noisier & I doubt how many will use it.
Rest of the things remain similar to the D7000 with ISO ranging from 100-6400, Nikon Expeed 2 imaging processor & the full HD(1080p @ 24/30fps) movie recording function. Also Nikon has retained the stereo microphone jack of D7000 which will facilitate better audio recording when using an external microphone. To support this, Nikon has even announced the ME-1 hotshoe mounted shotgun microphone.
The camera is expected to be available in US mid April at a price of $800 for the Nikon D5100 body, $900 with the AF-S DX 18-55mm f/3.5-5.6 VR lens. The ME-1 microphone is expected to be priced at $180. The Nikon D5000 tasted huge success when it was launched as no other manufacturer offered a vari-angle screen at that time but now Canon is already ahead & has the Canon 600D in a similar price segment. How successful the Nikon D5100 will be? Only time will tell but for now it seems a very good camera to get if you cannot afford the expensive Nikon D7000 but desire its superb high ISO performance.
Image Credits : DPReview